Brand Champion Interview

Brand Champion Interview

When marketing through social media, many brands focus their efforts on younger adults. However, older generations are the fastest growing groups get on social media today.  These new comers see social a little differently and may be looking for different things.  Ron...
Maintain Positive Reputation

Maintain Positive Reputation

In another article, I talked about rebuilding a ruined reputation. I mentioned that it is easier to maintain a positive reputation than to fix a negative one. It is also easier to change a neutral reputation to a good one. This article features six ways to maintain...
Reputation Fix: 6 Steps to a New Image

Reputation Fix: 6 Steps to a New Image

Brands come with a reputation, everyone wants their brand to be loved. However, sometimes a brand has trouble. There are several reasons, be it acquiring an unsuccessful brand, personal failings allowing a brand to gain a negative reputation, or other owners causing...
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