Brand Champion Interview

Brand Champion Interview

When marketing through social media, many brands focus their efforts on younger adults. However, older generations are the fastest growing groups get on social media today.  These new comers see social a little differently and may be looking for different things.  Ron...
Marketing and Campaign Strategy

Marketing and Campaign Strategy

I am an idea person. In a networking meeting, I am the one that comes up with great marketing ideas and feedback.  I have worked for years as a professor or marketing and strategic communication as well as an industry professional. I can focus my skills and talent on...
Marketing Fails: Lets Talk Turkey

Marketing Fails: Lets Talk Turkey

When I was in my sophomore year of high school, my mom had decided to purchase chickens to raise. She did so, but her boyfriend wanted to buy something else as well. He wanted to buy “the mystery package” because “it promised a good deal.” Seeing as it was his money...
Maintain Positive Reputation

Maintain Positive Reputation

In another article, I talked about rebuilding a ruined reputation. I mentioned that it is easier to maintain a positive reputation than to fix a negative one. It is also easier to change a neutral reputation to a good one. This article features six ways to maintain...
Build Buzz on Social, Full Service Plan

Build Buzz on Social, Full Service Plan

Many business owners are too busy to be dividing their time between what they do best and social media marketing.  Social media marketing is time intensive and requires constant interaction.  Many businesses do best by outsourcing their social media to firms like Buzz...
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