Maintain Positive Reputation

Maintain Positive Reputation

In another article, I talked about rebuilding a ruined reputation. I mentioned that it is easier to maintain a positive reputation than to fix a negative one. It is also easier to change a neutral reputation to a good one. This article features six ways to maintain...
Reputation Fix: 6 Steps to a New Image

Reputation Fix: 6 Steps to a New Image

Brands come with a reputation, everyone wants their brand to be loved. However, sometimes a brand has trouble. There are several reasons, be it acquiring an unsuccessful brand, personal failings allowing a brand to gain a negative reputation, or other owners causing...
Start-Up Environment

Start-Up Environment

Working for a start-up company has been very exciting. First of all, this is my second experience working in marketing. I previously worked in the marketing department at Stephens College. There are many ways that my experiences working for a start-up company are...