Marketing must happen in the moment you find yourself in. The now is what matters in business and marketing. Having engaging content and being seen is what will make the difference. Having quality content that resonates with the target market is the cornerstone of today’s social media world. A business must build it’s awareness by giving content that the client wants to see, is helpful to their day, and entertains them. Regardless of if you are using curated content or original content it must be worthy of the time commitment you are asking for.